I had the opportunity over the holidays to browse the January 2015 issue of “Which?” – the magazine of the Consumers’ Association in Britain – which, amongst other things, covered the topic of “technology ecosystems“. Which? has a somewhat patchy record when technology matters are taken into consideration: on the one hand, reviews consider the practical and often mundane aspects of gadgets such as battery life, screen brightness, and so on, continuing their tradition of giving all sorts of items a once over; on the other hand, issues such as platform choice and interoperability are typically neglected.
Which? is very much pitched at the “empowered consumer” – someone who is looking for a “good deal” and reassurances about an impending purchase – and so the overriding attitude is one that is often in evidence in consumer societies like Britain: what’s in it for me? In other words, what goodies will the sellers give me to persuade me to choose them over their competitors? (And aren’t I lucky that these nice companies are throwing offers at me, trying to win my custom?) A treatment of ecosystems should therefore be somewhat interesting reading because through the mere use of the term “ecosystem” it acknowledges that alongside the usual incentives and benefits that the readership is so keen to hear about, there are choices and commitments to be made, with potentially negative consequences if one settles in the wrong ecosystem. (Especially if others are hell-bent on destroying competing ecosystems in a “war” as former Nokia CEO Stephen Elop – now back at Microsoft, having engineered the sale of a large chunk of Nokia to, of course, Microsoft – famously threatened in another poor choice of imagery as part of what must be the one of the most insensitively-formulated corporate messages of recent years.)
Perhaps due to the formula behind such articles in Which? and similar arenas, some space is used to describe the benefits of committing to an ecosystem. Above the “expert view” describing the hassles of switching from a Windows phone to an Android one, the title tells us that “convenience counts for a lot”. But the article does cover problems with the availability of applications and services depending on the platform chosen, and even the matter of having to repeatedly buy access to content comes up, albeit with a disappointing lack of indignance for a topic that surely challenges basic consumer rights. The conclusion is that consumers should try and keep their options open when choosing which services to use. Sensible and uncontroversial enough, really.
The Consequences of Apathy
But sadly, Which? is once again caught in a position of reacting to technology industry change and the resulting symptoms of a deeper malaise. When reviewing computers over the years, the magazine (and presumably its sister publications) always treated the matter of platform choice with a focus on “PCs and Macs” exclusively, with the latter apparently being “the alternative” (presumably in a feeble attempt to demonstrate a coverage of choice that happens to exist in only two flavours). The editors would most likely protest that they can only cover the options most widely available to buy in a big-name store and that any lack of availability of a particular solution – say, GNU/Linux or one of the freely available BSDs – is the consequence of a lack of consumer interest, and thus their readership would also be uninterested.
Such an unwillingness to entertain genuine alternatives, and to act in the interests of members of their audience who might be best served by those solutions, demonstrates that Which? is less of a leader in consumer matters than its writers might have us believe. Refusing to acknowledge that Which? can and does drive demand for alternatives, only to then whine about the bundled products of supposed consumer interest, demonstrates a form of self-imposed impotence when faced with the coercion of proprietary product upgrade schedules. Not everyone – even amongst the Which? readership – welcomes the impending vulnerability of their computing environment as another excuse to go shopping for shiny new toys, nor should they be thankful that Which? has done little or nothing to prevent the situation from occurring in the first place.
Thus, Which? has done as much as the rest of the mainstream technology press to unquestioningly sustain the monopolistic practices of the anticompetitive corporate repeat offender, Microsoft, with only a cursory acknowledgement of other platforms in recent years, qualified by remarks that Free Software alternatives such as GNU/Linux and LibreOffice are difficult to get started with or not what people are used to. After years of ignoring such products and keeping them marginalised, this would be the equivalent of denying someone the chance to work and then criticising them for not having a long list of previous employers to vouch for them on their CV. Noting that 1.1-billion people supposedly use Microsoft Office (“one in seven people on the planet”) makes for a nice statistic in the sidebar of the print version of the article, but how many people have a choice in doing so or, for that matter, in using other Microsoft products bundled with computers (or foisted on office workers or students due to restrictive or corrupt workplace or institutional policies)? Which? has never been concerned with such topics, or indeed the central matter of anticompetitive software bundling, or its role in the continuation of such practices in the marketplace: strange indeed for a consumer advocacy publication.
At last, obliged to review a selection of fundamentally different ecosystem choices – as opposed to pretending that different vendor badges on anonymous laptops provide genuine choice – Which? has had to confront the practical problems brought about by an absence of interoperability: that consumers might end up stranded with a large, non-transferable investment in something they no longer wish to be a part of. Now, the involvement of a more diverse selection of powerful corporate interests have made such matters impossible to ignore. One gets the impression that for now at least, the publication cannot wish such things away and return to the lazy days of recommending that everyone line up and pay a single corporation their dues, refusing to believe that there could be anything else out there, let alone usable Free Software platforms.
Beyond Treating the Symptoms
Elsewhere in the January issue, the latest e-mail scam is revealed. Of course, a campaign to widen the adoption of digitally-signed mail would be a start, but that is probably too much to expect from Which?: just as space is dedicated to mobile security “apps” in this issue, countless assortments of antivirus programs have been peddled and reviewed in the past, but solving problems effectively requires a leader rather than a follower. Which? may do the tedious job of testing kettles, toasters, washing-up liquids, and much more to a level of thoroughness that would exhaust most people’s patience and interest. And to the publication’s credit, a certain degree of sensible advice is offered on topics such as online safety, albeit with the usual emphasis on proprietary software for the copy of Windows that members of its readership were all forced to accept. But in technology, Which? appears to be a mere follower, suggesting workarounds rather than working to build a fair market for safe, secure and interoperable products.
It is surely time for Which? to join the dots and to join other organisations in campaigning for fundamental change in the way technology is delivered by vendors and used throughout society. Then, by upholding a fair marketplace, interoperability, access to digital signature and encryption technologies, true ownership of devices and of purchased content, and all the things already familiar to Free Software and online rights advocates, they might be doing their readership a favour after all.