Real money, unreal talk

While I was having fun with pseudo-scientific language yesterday, Cisco Systems was busy spending a whopping $ 97.000.000 on wonderful marketing terminology like this:

“Just as leading scientists worldwide have succeeded in cracking the human genome, so Sheer Networks has decoded the network genome to identify and abstract the four basic elements of the network – forwarding tables, protocol stacks, interoperable interfaces and links – using these elements Sheer has constructed a library of three ‘network genes’ that can abstract any type of: Network element, Network technology, and Network service.”

I have no idea what the company Cisco acquired there makes, but they certainly deserve respect for this daring combination of silicon and biotech.

(via The Register)